:: Logo Products Blog ::

In a recent study it was found that:

• 84% of people remember advertisers on Promotional products they receive.
• 42% of respondents had a MORE favorable impression of an advertiser after receiving the item.
• Nearly one quarter, or 24%, said they are MORE likely to do business with the advertiser on the items they receive.
• Promotional products provide a better value to marketers than TV, radio and other popular advertising.
• Corporate gift-giving is still in, despite the economically-challenging environment.

• Below are links to some of the stories that highlight the above facts..   
  • Adweek   
  • BtoB
  • Brandweek 
  • PROMO 

With the bad economy looming my husband suggested we sit down, take precautionary measures and save where ever possible. Sounded like a plan. “Let’s see - manicurist, pedicurist, aesthetician, you don’t really need them, right? he asked. That was easy, I thought, just one foul swoop and all the simple pleasures in my life were on the chopping block. Ummmmm, no don’t really need them, but I think new base guitars, subwoofers and speakers are easier to remove from the budget, don’t you? I said posing the alternative. “Easier than a manicurist?”, he looked perplexed. “It’s just simple math”, I said, “one of your items are like equivalent to 50 of mine!”

Everyone is looking to cut corners, spend less money, be a little more frugal. But throw in the towel and cross off promotional products from your budgets all together. You need to find the alternative item, the one that costs less than the ones you have been buying. We figure there are plenty of ways to help keep your clients interested, help keep them exposed. Let us be the hero in this difficult time and show you that we are creative enough to help you figure it all out.

  Full-Fledged Gutter Systems recently ordered this rain gauge. They install gutters, windows, doors & siding. They will be using them as a handout at an upcoming trade show when potential customers request an estimate for their services.Even though most of the country is in the midst of the winter season, it’s that time when a number of seasonal businesses are looking toward Spring to start filling their work schedules. Lawn and garden shops, nurseries, landscapers, painting companies, home re-modelers and many more are looking for economical items to keep their names in front of potential clients.  Home and trade shows will be starting in earnest now through March and into April

The Erie Times-News is using the 825 Med List Holder to maintain the subscriptions of their seasonal customers and to develop new clients.  The copy they used included the toll free number and web address, reminding everyone to stay current with their home town news by keeping the paper updated on their current address.  This personal medicine list keeps track of all the personal medications in a simple and accurate way for the recipient.

Unfortunately, people often think of advertising in the wrong way.  People think of garish or useless products that end up in the trash can quicker than you can say “the Dow did what today?”  Give a corporate gift with style and class when you give a watch with a tasteful imprint.  Your customer will see your name time and again as you watch your business grow. 

Saulsbury Industries used this wooden desk calendar as a gift to clients after a successful sales appointment. They left their business card in the slot at the top for easy referral. This item also features a groove for a pen on the base.

Calendar season is upon us and the holidays are right around the corner. We offer a wide variety of calendars, all available in 10 working days or less and several are available in 5 days at no added cost.

Calendars are the perfect gift for your clients.  They will remember you year round as your imprint is on something they have on their desk or wall at all times.

After watching Beverly Hills Chihuahua with my daughter, I thought about the importance of having a good dog tag on our family pet.  It dawned on me that identification is important not just for him, but also for a successful company.  That’s why it’s so important to advertise your company in a way that gets the word out, but also in a way that let’s the most people know about your company.  And of course, in line with that, cost and efficiency are the two most essential things.  What items could be best associated with your clients?  Would imprinted pencils be effective?  Imprinted mugs?  luggage tags?  balloons?  Think practically and the word will easily get out. 

With cutbacks everywhere, it is time for some “pun” advertising.  ”Trimming the fat” doesn’t have to be as bad when you use an imprinted Swiss army knife.  A nice pocket knife is both an economical form of advertising, but provides a great platform for keeping your business name in front of your customers.  Slice through the competition and take advantage of the economy to promote your company!

There are so many promotional products that you can purchase that would be perfect for your clients to wear to the gym.  From T-shirts to Water Bottles to Fanny Packs, there are a ton of cool products that are useful to you while your clients are working out at their local gym or just running around their neighborhoods.  Stay practical in your advertising.  It’s a great way to get the word out about your company. 

We just got back from a 5 1/2 hour drive with the family to see the extended family on Thanksgiving.  While I was driving, I was thinking about how there are many opportunities for advertising inside the car.  With products like travel mugs, hanging trash cans, and even DVD cases , you can keep your company name in front of customers as they commute every day.  Its a captive audience that will keep “driving” your business forward.