:: Logo Products Blog ::

 Yosemite National Park is a fantastic place to visit in the winter since there are a fewer tourists at this time of year.  I’ve been going for a number of years, but every year it seems to be a completely different place.  One thing is the same, though, every year new and different advertising specialties or promotional products seem to surface in the Park stores.  You can find everything from t-shirts to coffee cups to pens …. all of the products have been branded with the Yosemite logo and sold at very substantial profit to the Park system.  The Park stores use the Parks logo in conjunction with traditional Promotional Products to promote the park and make substantial profits. Simple inexpensive ideas like this can be very effective, both monetarily and marketing wise.

The Wall Street Journal recently reported that the “run of the mill ” custom imprinted coffee mug is one of the best, if not the best, marketing value available. One of the leaders in the Promotional Products industry indicated that he felt this claim was based on the conservative estimate of an imprinted coffee cup lasting any where from one to two years and that three to five people would view it each day. If you extrapolate that this would result in 15 to 50 impressions per five-day work week then the cost per impression would range from .006th to .001th of a cent. Let’s not forget that coffee is now the second most consumed beverage in the world next to water, so the value of a custom imprinted cup as a promotional product will continue to grow in the coming years.