:: Logo Products Blog ::

I don’t know about “you” but I can tell you without any hesitation that when it comes to computers I can’t live with them and I can’t live with out them.  This also means that I am a great candidate for a wide variety of Promotional Products or Advertizing Specialties.  They may not be needed for technical reasons but a Mouse Pad is still one of the best ways to be sure that your custom message is constantly out where it  can be seen.  Now with the lap top being used by more and more people the retractable “mini-mouse” with your logo on it is another winner!!!!  Last but not least the newest addition to computer oriented Promotional Products is the that offers the entire top of the keyboard for your custom graphics. 

Are you a “camera bug”???  There are so many examples of Promotional Products that are available and desired by “camera bugs”.  Everyone needs a camera bag and every camera bag MUST have an ID tag … what better place to have your custom imprint.  If I was a camera store owner I would be  very anxious to have my name attached to a customer’s camera bag or on a custom camera strap.  If I did not have a big budget I would consider an inexpensive lens cleaner packet with my custom imprint clearly readable on it.  Several other things that I know I need and use when I am out taking pictures is a pen and pad for notes about the pictures I am taking …. Why not have them custom imprinted and give them to customers so that your message is out front where it will be seen over and over again.

 Yosemite National Park is a fantastic place to visit in the winter since there are a fewer tourists at this time of year.  I’ve been going for a number of years, but every year it seems to be a completely different place.  One thing is the same, though, every year new and different advertising specialties or promotional products seem to surface in the Park stores.  You can find everything from t-shirts to coffee cups to pens …. all of the products have been branded with the Yosemite logo and sold at very substantial profit to the Park system.  The Park stores use the Parks logo in conjunction with traditional Promotional Products to promote the park and make substantial profits. Simple inexpensive ideas like this can be very effective, both monetarily and marketing wise.

Do you love gardening … I know I do.  One of the things that has always surprised me as that the nurseries do not make better use of the chances they have to display their unique custom imprint.  They could use it on custom imprinted promotional products such as ballpoint pens, pads, rulers or ball caps.  When I plant each spring I always vow to write down what new or different plants I put in the ground so I will know what to repeat the following year but somehow I never seem to have either a pad or pen available to do the job … why not give me one with the nursery’s custom imprint on these very handy Promotional products so that I will see their name and be constantly reminded of their high quality stock.  You ask why a ball cap … it’s a great way to keep your custom imprint in constant view and to protect your clients when they are working in the sun.  The custom imprinted ruler is also a great advertising specialty that the gardener always needs each spring to insure that the plants are being placed the correct distance apart.  So you see the average gardener is a great candidate for using a nurseries custom imprinted promotional product.

I took my daughters to get their haircut at a great kid’s salon we frequent and my 17 month old saw a balloon.  I asked if she could get a purple balloon to hold, knowing that if I didn’t she would have a huge meltdown.  She was delighted looking at the balloon.  My older child was just as excited to get her balloon as her sister had been.  Something so simple, gave them so much joy.  Of course, that’s when I realized that the balloons were blank.  Here is the perfect opportunity to publicize the company and have its phone number and address all over the valley and they are missing out.  My kids want to carry their balloons all over once they get them.  That helium filled bubble can be the highlight of their trip to the shoe store, the grocery store, or the hair salon.  Why not use the empty canvas as a place to advertise your business and get free publicity from a child enjoying her balloon.

The year is filled with plenty of opportunities for tie-in advertising no matter what product your company sells.  This year Super Bowl Sunday happens in early February.  It’s the perfect time to send out your company’s logo on can cozy’s to everyone you know.  People are at bars, friend’s houses, or even tailgate parties to celebrate the big game.

Why not have some of the millions of viewers who are watching think of you everytime they pick up their frosty beverage?   There are plenty of simple, imprinted items such as coasters, plastic cups, napkins or chip clips that would be a practical item and a great way to advertise!  

There is no argument that obesity is on the rise in this country and that childhood obesity is a major concern for all of us. With a high percent of food advertising targeting children centered around “junk food ” it is an ideal time to look for campaigns that will motivate children to eat health and get fit.

Why not use a custom imprinted cyclometer or pedometer as an incentive so that the kids will be motivated to “skip” the video games in favor of more active activities.  Promotional products such as these have the ability to activate kids immediately which will make the parents happier and likely to see your custom imprint in a favorable light.

Did you know that the custom imprinted bag is one of the most popular promotional products sold?? The PPAI 2005 Estimate of Promotional Products Distributor Sales shows that bags represent over 6% of all promotioanl products sold. It makes no difference if we are talking about custom imprinted plastic bags for the convention or trade show use or sport bags for the traveler … bags are an ideal Advertising Specialty or Promotional Product for getting your company logo visible.

It doesn’t make any difference where in the world you are, a sunny day can bring your custom imprinted message out for everybody to see.  Many motorists are forced to park their cars in the bright hot sun and don’t look forward to getting back into their boiling hot car several hours later.  So what is the answer to this problem?

Almost 30 years ago an Israeli inventor solved the problem for millions upon millions of drivers around the world … he developed the first folding windshield sun shield that motorists could place in their cars when they had to park in the sun.  It wasn’t long before the Promotional Products suppliers started offering this great new item with custom marketing messages printed on the sun shield that would be displayed whenever the shield was used.  Since that first shield was developed there have been many variations created to update the shield for current fashion … but they are still a sun shield and are still used around the world.  Why not consider this tried and true custom imprinted specialty the next time you need a automobile or sun related advertising specialty.

In the past we have spoken about the use of custom imprinted reusable water bottles, an item we definitely believe is an outstanding Promotional Product. There is however another way to capitalize on “mans” need to drink water and the current phenomenon of people carrying a small 16 oz disposable bottle of water in their hands where ever they go, it may be when they are out walking, running or touring on a trip. Water is a must, so why not give them something that they need and which will be used as it saves money in the long run. I am talking about the lanyard strap which has an “O ring ” at the end which fits over the bottle top allowing the user to comfortably carry the bottle where ever they go.

By using the lanyard they always have their bottle of water with them. How does this save money? An easy question to answer. Because they always have the bottle”attached” to themselves they are not leaving half empty bottles of water behind and taking new bottles because they don’t know where they left their bottle or if they are traveling with a group which bottle is theirs. Oh yes, let’s not forget the health aspect of this advertising specialty … when you are in hot areas or are exercising it is essential that you keep drinking small sips of water and not wait long times between drinks … this lanyard makes it easy to carry the water and if you make it easy then people will be more likely to do the right thing.