:: Logo Products Blog ::

Do you love gardening … I know I do.  One of the things that has always surprised me as that the nurseries do not make better use of the chances they have to display their unique custom imprint.  They could use it on custom imprinted promotional products such as ballpoint pens, pads, rulers or ball caps.  When I plant each spring I always vow to write down what new or different plants I put in the ground so I will know what to repeat the following year but somehow I never seem to have either a pad or pen available to do the job … why not give me one with the nursery’s custom imprint on these very handy Promotional products so that I will see their name and be constantly reminded of their high quality stock.  You ask why a ball cap … it’s a great way to keep your custom imprint in constant view and to protect your clients when they are working in the sun.  The custom imprinted ruler is also a great advertising specialty that the gardener always needs each spring to insure that the plants are being placed the correct distance apart.  So you see the average gardener is a great candidate for using a nurseries custom imprinted promotional product.

I took my daughters to get their haircut at a great kid’s salon we frequent and my 17 month old saw a balloon.  I asked if she could get a purple balloon to hold, knowing that if I didn’t she would have a huge meltdown.  She was delighted looking at the balloon.  My older child was just as excited to get her balloon as her sister had been.  Something so simple, gave them so much joy.  Of course, that’s when I realized that the balloons were blank.  Here is the perfect opportunity to publicize the company and have its phone number and address all over the valley and they are missing out.  My kids want to carry their balloons all over once they get them.  That helium filled bubble can be the highlight of their trip to the shoe store, the grocery store, or the hair salon.  Why not use the empty canvas as a place to advertise your business and get free publicity from a child enjoying her balloon.

The year is filled with plenty of opportunities for tie-in advertising no matter what product your company sells.  This year Super Bowl Sunday happens in early February.  It’s the perfect time to send out your company’s logo on can cozy’s to everyone you know.  People are at bars, friend’s houses, or even tailgate parties to celebrate the big game.

Why not have some of the millions of viewers who are watching think of you everytime they pick up their frosty beverage?   There are plenty of simple, imprinted items such as coasters, plastic cups, napkins or chip clips that would be a practical item and a great way to advertise!  

There is no argument that obesity is on the rise in this country and that childhood obesity is a major concern for all of us. With a high percent of food advertising targeting children centered around “junk food ” it is an ideal time to look for campaigns that will motivate children to eat health and get fit.

Why not use a custom imprinted cyclometer or pedometer as an incentive so that the kids will be motivated to “skip” the video games in favor of more active activities.  Promotional products such as these have the ability to activate kids immediately which will make the parents happier and likely to see your custom imprint in a favorable light.

Did you know that the custom imprinted bag is one of the most popular promotional products sold?? The PPAI 2005 Estimate of Promotional Products Distributor Sales shows that bags represent over 6% of all promotioanl products sold. It makes no difference if we are talking about custom imprinted plastic bags for the convention or trade show use or sport bags for the traveler … bags are an ideal Advertising Specialty or Promotional Product for getting your company logo visible.

It doesn’t make any difference where in the world you are, a sunny day can bring your custom imprinted message out for everybody to see.  Many motorists are forced to park their cars in the bright hot sun and don’t look forward to getting back into their boiling hot car several hours later.  So what is the answer to this problem?

Almost 30 years ago an Israeli inventor solved the problem for millions upon millions of drivers around the world … he developed the first folding windshield sun shield that motorists could place in their cars when they had to park in the sun.  It wasn’t long before the Promotional Products suppliers started offering this great new item with custom marketing messages printed on the sun shield that would be displayed whenever the shield was used.  Since that first shield was developed there have been many variations created to update the shield for current fashion … but they are still a sun shield and are still used around the world.  Why not consider this tried and true custom imprinted specialty the next time you need a automobile or sun related advertising specialty.

In the past we have spoken about the use of custom imprinted reusable water bottles, an item we definitely believe is an outstanding Promotional Product. There is however another way to capitalize on “mans” need to drink water and the current phenomenon of people carrying a small 16 oz disposable bottle of water in their hands where ever they go, it may be when they are out walking, running or touring on a trip. Water is a must, so why not give them something that they need and which will be used as it saves money in the long run. I am talking about the lanyard strap which has an “O ring ” at the end which fits over the bottle top allowing the user to comfortably carry the bottle where ever they go.

By using the lanyard they always have their bottle of water with them. How does this save money? An easy question to answer. Because they always have the bottle”attached” to themselves they are not leaving half empty bottles of water behind and taking new bottles because they don’t know where they left their bottle or if they are traveling with a group which bottle is theirs. Oh yes, let’s not forget the health aspect of this advertising specialty … when you are in hot areas or are exercising it is essential that you keep drinking small sips of water and not wait long times between drinks … this lanyard makes it easy to carry the water and if you make it easy then people will be more likely to do the right thing.

Right before school started, my granddaughter’s nursery school ordered imprinted sports bottles to give to the new families that started attending the school at a beginning of the year ice cream social.  It was a nice touch.  First of all, the new children were excited about having a cool water bottle to take home with the initials of the school on it.  Secondly, the school was happy because it was in line with the new “go green” policy that they are adopting.  And finally, the parents were happy to see that their families were getting a warm welcome from the place where they will watch their children grow for the next couple of years.  While there were some leftover bottles, they are able to sell them for a small profit along with the other logo wear like t-shirts and lanyards that are imprinted and sold.  Sometimes the simple giveaways are the most cost effective advertising you can buy.    

The Wall Street Journal recently reported that the “run of the mill ” custom imprinted coffee mug is one of the best, if not the best, marketing value available. One of the leaders in the Promotional Products industry indicated that he felt this claim was based on the conservative estimate of an imprinted coffee cup lasting any where from one to two years and that three to five people would view it each day. If you extrapolate that this would result in 15 to 50 impressions per five-day work week then the cost per impression would range from .006th to .001th of a cent. Let’s not forget that coffee is now the second most consumed beverage in the world next to water, so the value of a custom imprinted cup as a promotional product will continue to grow in the coming years.

One of my grandchildren is about ready to embark upon her journey to elementary school. Her parents are not sure where the best place is for her to attend Kindergarten. As a result, they are visiting private and public schools near where they live. In doing so, they have received a number of Promotional Products or Advertising Specialties by the private schools, quiet reminders to fill out applications or call with questions. They have gotten pens, pencils, folders, magnets, and even staple removers with the school’s information imprinted upon each product. Once granted acceptance into the school, there are t-shirts, sweatshirts, mugs and more available for purchase. This is a great fund raising tool, but it is also an easy way to send out a reminder - in this case to the parents, but businesses can also benefit greatly from the quiet message these types of imprinted items send.