:: Logo Products Blog ::

We’re in the process of selling our house, which got me thinking about all the marketing materials that realtors distibute to generate business.  Twice today, I needed a pen and when I reached into my purse, I pulled out the custom imprinted pen that my realtor gave us when we signed our listing with her.  What a great item, I thought.  It’s a good pen, it’s practical, and it’s mobile.  It has her name, company information, and even her picture on it.  She’s also given us notepads, magnet calendars and other imprinted products.  It’s definitely a profession that requires a lot of self promotion to separate yourself from everyone else. 

One of the best ways to keep your company in the forefront of your customers’ minds is by reminding them of your existence.  Imprinted magnets are a simple, yet incredibly effective way of publicizing your company or upcoming event.  Sending a “save the date” or a business card magnet to your friends, families, or customers is a great way to raise your visibility.  People put them on the refrigerator in the lunchroom or a file cabinet that they access every day, which becomes a constant reminder of your product.  What a great and easy way to advertise!   

In today’s world, security is foremost in everybody’s mind.  Many people have managed to couple their concern with the need to have a key ring.  Custom imprinted key rings are one of the most used advertising specialties or promotional products so when you combine a key ring with a user security feature its insures the retention of this unique product.  Key rings have been developed that also serve as emergency lights - both battery operated and hand  cranked as well as ones that pull apart so you can give the car keys without giving your house keys to a parking attendant.

As we travel around the world my wife and I like to see schools in what ever country we are visiting. What better way to show your appreciation to the school then giving the students custom imprinted pens or pencils with a thank you in English and in their language. Or consider supplying a school in your own community with custom imprinted pens and pencils for those students who can not afford then. Put your company’s custom imprint on them and they become the perfect advertising specialty or promotional product.

Every year the Jewish Federation sponsors a day when the community comes together to do good deeds or mitzvahs for the needy, regardless of their religious beliefs. Part of the program includes providing a custom imprinted t-shirt that a child within the community has designed. These shirts, which are sold for the benefit of the total community, are a good example of how a custom imprinted t-shirt can be used as an advertising specialty or promotional product.

It started as a fad and today it is probably the #1 advertising specialty or promotional product sold. This is one item that has given the advertiser the chance to get their message out and in many cases, make money too. What am I talking about? The custom imprinted t-shirt. Everybody from private industry to Federal & State agencies as well as schools, charities and family reunion planners have found that the custom imprinted t-shirt is a walking billboard that is an ideal medium for getting the message out. If your event is happening in the fall or winter, you might want to think about custom imprinted sweatshirts or polo shirts, too!

Have you ever looked at people walking by you in an airport and noticed that everybody was carrying an imprinted bag? Some bags even have a custom imprinted luggage tag that was probably given to them as an advertising specialty or promotional product by a company who passed them out as a marketing tool. Consider using a custom imprinted luggage tag the next time you want to have your message seen by many - perhaps even more importantly - seen by your customers on a regular basis.

Are you having a problem with mice? No? Then, how about with your computer mouse? If you are not using a laser mouse, then the problem might be that the ball is getting dirty. Be sure that you are using a quality soft top mouse pad which will keep the mouse ball clean. Better yet, consider using a custom imprinted mouse pad as an advertising specialty or promotional product to advertise your business or as a fund raiser for any group you are involved with.