:: Logo Products Blog ::

The year is filled with plenty of opportunities for tie-in advertising no matter what product your company sells.  This year Super Bowl Sunday happens in early February.  It’s the perfect time to send out your company’s logo on can cozy’s to everyone you know.  People are at bars, friend’s houses, or even tailgate parties to celebrate the big game.

Why not have some of the millions of viewers who are watching think of you everytime they pick up their frosty beverage?   There are plenty of simple, imprinted items such as coasters, plastic cups, napkins or chip clips that would be a practical item and a great way to advertise!  

Show that your company cares for your clients by giving them something they can use this holiday season.  A personalized desk planner can be just the thing to keep your clientele thinking about you all year long.  We have a wide range of personalized calendar products to choose from.  A printed calendar is a great way to help someone remember events they have a tendency to forget while remembering who gave it to them! Whether you are looking for a personalized photo calendar, a desk planner custom calendar or a pressure sensitive promotional calendar-we have all the custom calendar products you need. Choose the promotional calendar that’s right for gift-giving and we will customize it just for you!

Recently, my son & his wife took their 2 kids to Chicago for a family event.  As you might imagine, the luggage far outnumbered the four of them.  They had car seats, strollers, and bags and bags of warm clothes, dressy clothes, and whatever else they felt necessary for their week long vacation.  And of course, when they finally did arrive to Chicago, the airline had lost their luggage.  What would have helped make this situation easy for the airline (and my kids, had their luggage arrived) would be colorful specialized luggage tags that would be easy to spot.  What a great gift for the holiday season when many people go on vacation with their families.  Not only are you providing a practical gift, you are advertising to everyone who sees your brightly colored luggage tag. 

There is no argument that obesity is on the rise in this country and that childhood obesity is a major concern for all of us. With a high percent of food advertising targeting children centered around “junk food ” it is an ideal time to look for campaigns that will motivate children to eat health and get fit.

Why not use a custom imprinted cyclometer or pedometer as an incentive so that the kids will be motivated to “skip” the video games in favor of more active activities.  Promotional products such as these have the ability to activate kids immediately which will make the parents happier and likely to see your custom imprint in a favorable light.

Did you know that the custom imprinted bag is one of the most popular promotional products sold?? The PPAI 2005 Estimate of Promotional Products Distributor Sales shows that bags represent over 6% of all promotioanl products sold. It makes no difference if we are talking about custom imprinted plastic bags for the convention or trade show use or sport bags for the traveler … bags are an ideal Advertising Specialty or Promotional Product for getting your company logo visible.

It doesn’t make any difference where in the world you are, a sunny day can bring your custom imprinted message out for everybody to see.  Many motorists are forced to park their cars in the bright hot sun and don’t look forward to getting back into their boiling hot car several hours later.  So what is the answer to this problem?

Almost 30 years ago an Israeli inventor solved the problem for millions upon millions of drivers around the world … he developed the first folding windshield sun shield that motorists could place in their cars when they had to park in the sun.  It wasn’t long before the Promotional Products suppliers started offering this great new item with custom marketing messages printed on the sun shield that would be displayed whenever the shield was used.  Since that first shield was developed there have been many variations created to update the shield for current fashion … but they are still a sun shield and are still used around the world.  Why not consider this tried and true custom imprinted specialty the next time you need a automobile or sun related advertising specialty.

In the past we have spoken about the use of custom imprinted reusable water bottles, an item we definitely believe is an outstanding Promotional Product. There is however another way to capitalize on “mans” need to drink water and the current phenomenon of people carrying a small 16 oz disposable bottle of water in their hands where ever they go, it may be when they are out walking, running or touring on a trip. Water is a must, so why not give them something that they need and which will be used as it saves money in the long run. I am talking about the lanyard strap which has an “O ring ” at the end which fits over the bottle top allowing the user to comfortably carry the bottle where ever they go.

By using the lanyard they always have their bottle of water with them. How does this save money? An easy question to answer. Because they always have the bottle”attached” to themselves they are not leaving half empty bottles of water behind and taking new bottles because they don’t know where they left their bottle or if they are traveling with a group which bottle is theirs. Oh yes, let’s not forget the health aspect of this advertising specialty … when you are in hot areas or are exercising it is essential that you keep drinking small sips of water and not wait long times between drinks … this lanyard makes it easy to carry the water and if you make it easy then people will be more likely to do the right thing.

Recently, I’ve noticed how many companies are having their employees wear imprinted polo shirts with a pair of khakis as a uniform.  What a great idea!  The employees are easy to spot in their matching shirts that are inexpensive to supply and they generally are responsible for providing their own pants.  The employees don’t mind wearing the shirts because they are comfortable and stylish.  Some companies even sell imprinted shirts and/or imprinted hats for profit for their frequent customers.  Imprinted shirts are definitely a great way to publicize your company in your office or out on the street.  Happy Halloween!

Right before school started, my granddaughter’s nursery school ordered imprinted sports bottles to give to the new families that started attending the school at a beginning of the year ice cream social.  It was a nice touch.  First of all, the new children were excited about having a cool water bottle to take home with the initials of the school on it.  Secondly, the school was happy because it was in line with the new “go green” policy that they are adopting.  And finally, the parents were happy to see that their families were getting a warm welcome from the place where they will watch their children grow for the next couple of years.  While there were some leftover bottles, they are able to sell them for a small profit along with the other logo wear like t-shirts and lanyards that are imprinted and sold.  Sometimes the simple giveaways are the most cost effective advertising you can buy.    

The Wall Street Journal recently reported that the “run of the mill ” custom imprinted coffee mug is one of the best, if not the best, marketing value available. One of the leaders in the Promotional Products industry indicated that he felt this claim was based on the conservative estimate of an imprinted coffee cup lasting any where from one to two years and that three to five people would view it each day. If you extrapolate that this would result in 15 to 50 impressions per five-day work week then the cost per impression would range from .006th to .001th of a cent. Let’s not forget that coffee is now the second most consumed beverage in the world next to water, so the value of a custom imprinted cup as a promotional product will continue to grow in the coming years.